Offset printing is one of the most traditional and well-established systems in the world of typeface setting. A direct descendant of Gutenberg’s invention, this technology continues to evolve and improve, increasing quality and minimising costs.
A branch of lithograph printing, offset printing, as the name suggests, is based on the indirect transfer of the graphic from the plate to paper, by means of a rubber roller and the repulsion between water and the oily inks.
Given the complexity and time taken to produce the plates (aluminium plates), offset printing has high start-up costs. But this is not always a bad thing; the accuracy and precision of the printers, among the few true craftsmen in this industry, results in absolute quality, which combined with high-volume means that this technology is still the most popular for its quality/price ratio.